The Wichí communities live in the north of Argentina, in the provinces of Salta, Formosa and Chaco. Originally, they lived by gathering fruits from the woods, hunting and fishing, but today many have limited access to land and face high rates of poverty. The Wichí communities retain strong ties to nature.
There are many informations to learn more about the Wichí communities. Here you can download a list of recommendations.
Everyone who has a little one close to their heart knows the meaning of truly wishing well for someone’s future. If you have children in your life, a safe planet to live on is most likely among your wishes for them. However, our love for young ones is often fuelling the environmental crisis.
On International Youth Day, a new initiative has launched that partners with indigenous artisans and artists to create sustainable children’s products and toys.
Kurumi, which means “child” in Tupi-Guaraní, provides a way for families to learn together about indigenous cultures and biodiversity through play.
Main findings of market research
Behind every action we propose, there is listening and research. When the idea for Kurumi was born, we didn’t know if it was crazy or urgent. We did a survey with friends, educators and stakeholders from different parts of the world and got 212 responses. Access the summary.
Webinar on the occasion of the International Youth Day.
Talk about the challenges of parenting in a context of environmental crisis and the opportunity to link the children’s market to the economies of indigenous communities. We launched a free children’s activity book.
Watch the webinar.
Webinar on the occasion of Children’s Day in Argentina.
Talk about the Argentine Chaco, the Wichí communities and how to transform the act of giving presents to children into a tool for social and environmental change. We launched a free children’s activity book and the Kurumi initiative.
Watch the webinar.
Parenting experts, eco-anxiety, consumption of plastic toys and sustainability. We will explore opportunities to link children to the care of the planet through connections with indigenous peoples.
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